Too many excellent goals fail because execution relies on people (aka fallible humans) to:
work harder than they’re working now
remember all of the things that they’ve never remembered before
The most important planning step is to plan for how we’ll make it:
easy for people to do what we want
automate
remove barriers
share information + wins
incentivize + remind
clear ownership + decision making responsibility
hard for people do what we don’t want
See: guide from 1944 CIA Field Guide for sabotaging Nazi organizations: