Using an anti-goal for clarity.

What’s a current goal in front of you? What’s an anti-goal that could shape, inspire, or clarify it?

For example, we know we want to grow revenue by 5x. What that doesn’t look like is to be concentrated in only 2 accounts. What it doesn’t feel like is that our team is overextended and burning out. What it doesn’t include is cutting corners on our process. 

An anti-goal can give you and your team a clearer idea of *scope* and fight our tendency to underestimate difficulties. Sometimes the anti-goal shows up as a risk, but we don’t incorporate that into the goals themselves. We should.